Roy G. Deary founded the Hires Bottling Company of Sacramento in 1937. His philosophy of business was: “The customer is our business – earn their trust by giving them reliable service and a quality product at a fair price.”
Roy’s commitment to customers and community became his trademark. The dedication to outstanding customer service and the highest professional standards that he established are Nor-Cal’s competitive edge.
In 1963, Roy’s sons, Grant and Don Deary, followed in their father’s footsteps and dedicated their lives to maintaining a family-owned, independently operated manufacturing and sales organization that is faithful to Roy’s founding philosophy. Hires Bottling Company became Nor-Cal Beverage Co., Inc. in 1970 under Don and Grant’s leadership.
Today, Nor-Cal is one of California’s Top 10 Independent Bottlers. Don Deary and the third generation of Deary leadership manage a business that is dedicated to outstanding customer service on a local, state and country-wide basis.
Go Girl Energy Drinks
Go Girl is owned and produced by Nor Cal Beverage Co., Inc. Go Girl Sugar Free Energy Drink first launched in Sacramento, California in September of 2005. Since it's release date, Go Girl Energy has grown to nine western states and five flavors with no end in sight.